Whitepapers
Authored during my tenure at Think360.ai
Re-imagining Healthcare Delivery: Humanizing AI-enabled Remote Enagagements
For the already overburdened healthcare system, telemedicine video consultations could prove to be a reliable, convenient and cost-effective solution to bridge the gap in healthcare availability.
This would be possible if telemedicine is focused on reimagining itself, on the foundations of technology, data, algorithms, artificial intelligence (AI), operations and business strategy in the short-to-medium term. It also needs to sharpen its focus on the core proposition – to offer efficient medical assistance and patient care.
This paper is intended to be a thought starter. It highlights the current stresses and challenges faced by telemedicine as a practice, proposes opportunities for value-driven change, discusses benefits for both healthcare personnel and patients and presents options for a way forward.
Identifying Key Opinion Leaders for Pharma
Most pharmaceutical companies rely heavily on Key Opinion Leaders, not just for disease awareness or shaping patients’ expectations of the available treatment options, but also for defining the standard of care, creating drug awareness and lending credibility to their products and diagnostic tools among the medical community.
KOLs are uniquely placed to provide accurate feedback on the actual effects of these products, as they have first-hand experience with how medical treatments impact patient outcomes and help develop the most suitable drugs.
This whitepaper focuses on the key attributes of KOLs, their motivations and expectations & how pharma companies must adopt a comprehensive strategy to identify and engage with KOLs in the long term.
Published Media Articles
Authored during my tenure at Think360.ai
