, but this code // executes before the first paint, when

Â鶹Çø

is not yet present. The // classes are added to so styling immediately reflects the current // toolbar state. The classes are removed after the toolbar completes // initialization. const classesToAdd = ['toolbar-loading', 'toolbar-anti-flicker']; if (toolbarState) { const { orientation, hasActiveTab, isFixed, activeTray, activeTabId, isOriented, userButtonMinWidth } = toolbarState; classesToAdd.push( orientation ? `toolbar-` + orientation + `` : 'toolbar-horizontal', ); if (hasActiveTab !== false) { classesToAdd.push('toolbar-tray-open'); } if (isFixed) { classesToAdd.push('toolbar-fixed'); } if (isOriented) { classesToAdd.push('toolbar-oriented'); } if (activeTray) { // These styles are added so the active tab/tray styles are present // immediately instead of "flickering" on as the toolbar initializes. In // instances where a tray is lazy loaded, these styles facilitate the // lazy loaded tray appearing gracefully and without reflow. const styleContent = ` .toolbar-loading #` + activeTabId + ` { background-image: linear-gradient(rgba(255, 255, 255, 0.25) 20%, transparent 200%); } .toolbar-loading #` + activeTabId + `-tray { display: block; box-shadow: -1px 0 5px 2px rgb(0 0 0 / 33%); border-right: 1px solid #aaa; background-color: #f5f5f5; z-index: 0; } .toolbar-loading.toolbar-vertical.toolbar-tray-open #` + activeTabId + `-tray { width: 15rem; height: 100vh; } .toolbar-loading.toolbar-horizontal :not(#` + activeTray + `) > .toolbar-lining {opacity: 0}`; const style = document.createElement('style'); style.textContent = styleContent; style.setAttribute('data-toolbar-anti-flicker-loading', true); document.querySelector('head').appendChild(style); if (userButtonMinWidth) { const userButtonStyle = document.createElement('style'); userButtonStyle.textContent = `#toolbar-item-user {min-width: ` + userButtonMinWidth +`px;}` document.querySelector('head').appendChild(userButtonStyle); } } } document.querySelector('html').classList.add(...classesToAdd); })(); The Church Must Grow or Perish: Robert H. Schuller and the Business of American Christianity - News & Stories | Â鶹Çø

Â鶹Çø

Skip to main content

Publications

The Church Must Grow or Perish: Robert H. Schuller and the Business of American Christianity

Fri, Feb 28, 2025
Church Must Grow cover

To fully understand American Christianity, it’s essential to understand Robert Schuller.
Ìý
The Church Must Grow or Perish: Robert H. Schuller and the Business of American ChristianityÌýexamines Schuller’s indelible imprint on the American church, and how he developed a model of ministry—both lauded and critiqued—that transformed Christian life and community across this country. Schuller’s story is the starting point for powerful trends that continue to shape much of American religion today: televangelism, seeker-sensitive outreach, megachurches, the suburbanization of white Christianity, pastoral entrepreneurship, and market-oriented Christianity in pursuit of growth.
Ìý
Authors Mark T. Mulder and Gerardo Martí explore Schuller’s drive to develop a theology, a persona, and a set of practices that he believed were necessary to keep Christianity vibrant long into the future. They trace Schuller’s career arc from his beginnings as an Iowa farm boy to his years as a charismatic Southern California preacher—one who believed that in order for the church to thrive, pastoral leaders needed to borrow from the best practices of big business, including the entertainment industry. This fascinating biography is essential reading for those who want to fully understand a transformative force in American Christianity.

Authors:

Dr. Mark Mulder
Professor, Director of Urban Studies
616-526-6755

Loading...