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Calvin News

SIFE Juggles Five Community Projects

Thu, Dec 13, 2007
Myrna Anderson

The Calvin chapter of Students in Free Enterprise (SIFE) has launched five community projects during the fall semester.
SIFE is a nonprofit organization which promotes free enterprise on college and university campuses in over 40 countries around the world. The Calvin chapter of SIFE, one of 950 in the United States, was founded three years ago.
SIFE at Calvin鈥攍ike SIFE anywhere鈥攊s a student team that partners with both major corporations and local organizations on community-development projects targeting five educational goals: Market Economics, Success Skills, Entrepreneurship, Financial Literacy and Business Ethics.聽
鈥淭he SIFE teams on these campuses are free to base their project on the need that鈥檚 in the community,鈥 said Calvin senior and chapter president Keziah Samuel. 鈥淓very one of our projects is needs based.鈥澛
A case in point is 鈥淪ense with Cents,鈥 a project which features SIFE members teaching four weeks of financial literacy classes to residents of Grand Rapids at North End Community Ministry. 鈥淪ense with Cents鈥 was originally created and taught by last year鈥檚 SIFE team in response to surveys they conducted at the ministry. 鈥淲e found that a lot of the people we surveyed were in debt, and a lot of them didn鈥檛 know how to budget,鈥 Samuel said.聽
The Calvin team teaches classes in budgeting, savings and investing, strategies for getting out of debt and interviewing techniques. Through a sponsorship with Sam's Club, the team is able to offer incentives such as groceries and personal health care items to encourage attendance and good scores on quizzes. This year鈥檚 鈥淪ense with Cents鈥 classes have had twice the enrollment of last year鈥檚 classes.
Corporate sponsorship is integral to SIFE projects, said Samuel: 鈥淪IFE is supported by over 200 donor companies鈥攃ompanies such as Walgreen鈥檚, CVS, Walmart鈥攖hat you find in every community.鈥 The corporate involvement also has benefits for the SIFE teams, she said, because the sponsoring companies offer full-time jobs and internships at several career fairs that they hold throughout the year for SIFE members.聽
Because another SIFE requirement is monitoring the impact of a project in the community, the Calvin team administered quizzes to gauge their project鈥檚 efficacy. 鈥淔rom day one to the fourth week that we taught, we saw significant improvement in knowledge for all our clients鈥 Samuel said.聽
This year, in addition to teaching 鈥淪ense with Cents,鈥 the Calvin SIFE team also pioneered projects geared to the other SIFE objectives:
The team is teaching computer skills, also at North End Community Ministry, in a class titled 鈥淩e-wire Your Hard-Drive.鈥 The class, which falls into SIFE鈥檚 Success Skills category, teaches a range of computer basics. 鈥淭hrough surveys, we found out that some people didn鈥檛 know how to use a computer at all, and some wanted to learn some specific skills in Microsoft Excel, Microsoft Word or PowerPoint for their jobs. We helped with anything they needed,鈥 Samuel said. The class draws people aged 20 to 65, she said: 鈥淲e have a very diverse age group. We even have grandmas and grandpas who want to learn to send their grandkids an e-mail!鈥澛
A third project, geared to the Success Skills category partners SIFE with United Church Outreach Ministries (UCOM), where the team teaches ex-offenders to write resumes. 鈥淚t鈥檚 great for our students because they鈥檙e learning how to write their own resumes in the process as well鈥 Samuel said. 聽Although the UCOM project is currently unsponsored, the team is in the process of applying for gas cards and bus passes for the clients to use for transportation to the ministry.
The Calvin SIFE team has also developed a program called 鈥淏izkidz鈥 at Hall Elementary School, teaching fourth through sixth grader the basics of business. The project, which fulfills the Market Economics category, guides teams of young entrepreneurs on how to market a chosen product鈥攊n this case, cookies. 鈥淲e teach them how to pick a right product, how to set a price, and how to differentiate the product from their competitors鈥 Samuel said.
To fulfill the Entrepreneurship category, Calvin SIFE members are trying to raise the profile the local Indian restaurant Flavors of India through a marketing campaign. The team is passing out student discount cards and a special holiday card at local malls to drum up business. 鈥淲e are trying to measure the results and evaluate the increase in attendees based on our advertising campaigns鈥 Samuel said. To fulfill the Business Ethics category, the team will bring in a speaker to talk about entrepreneurship and ethics from a Christian standpoint.
The multiple projects have the Calvin SIFE team working throughout the semester. 鈥淲e have quite a challenge in trying to get students committed because it鈥檚 all volunteer efforts in the end鈥 Samuel said, adding that the Calvin SIFE chapter has quadrupled in size since last year.聽
The SIFE chapter is a life-changing opportunity for students, she said. 鈥淚t gives you a very unique opportunity to serve your community. Most of our clientele has never been to school, and a lot of them have told us how life-changing it has been for them. Without a doubt, it helps you too. It helps you to grow as you deal with different people and interact with a variety of cultures. And you get to interact with a great community of people in the SIFE organization through the training sessions and conferences as well.鈥
Calvin business professor Aba Mpesha agreed: 鈥淚t has revolutionized those who have gotten involved, given them confidence, opened up opportunities for learning how businesses are conducted, challenged them into innovations and introduced them to employment opportunities.鈥
During second semester, the group will concentrate on preparing for the SIFE regional competition in March, 2008, but it鈥檚 not merely the zeal to win driving them, Samuel insisted: 鈥淲hen you actually go and complete these projects and see the smiles on your clients faces, it鈥檚 worth it all. I would do it again in a heartbeat,鈥 she said 鈥淲hen a client says to you: 鈥楾hank you. I鈥檝e learned something that will change my life,鈥 that鈥檚 the biggest joy you get out of it.鈥